This post is my official entry to the Iams Home 4 the Holidays contest in hopes of winning a trip to BarkWorld. You can find the full details here.
Pet adoption is something that has been important to me ever since I brought my goofy dog home from the Provincial Animal Shelter in Dartmouth. In the last three years I have become a lot more aware of animal welfare issues in general. I have been lucky enough to see firsthand how shelters and rescues change the lives of countless animals and the humans who take a chance on them. There is nothing I’d love more than to contribute to this important cause in a more meaningful way.
It’s impossible for me to think about pet adoption these days without thinking about cats. I could go into the sob story of how there are more stray cats in North America than there are cats living in homes. The numbers are dizzying, especially when you read Alley Cat Allies’ estimate that 70% of cats who actually make it to a shelter are euthanized.
But one does not solve a problem by dwelling on the negative. Instead, I’d rather celebrate the success of missions like Iams’ Home 4 the Holidays, which has helped over 7 million families find loving pets through adoption, and look into ways these numbers can be increased.
Over the last few months I have taken the plight of cats on as a personal mission. In my community dogs always seem to find themselves a home, one way or another. It’s the cats who are left behind to fend for themselves. Realizing that these beautiful animals are disastrously under-valued by society at large, I am trying to come up with ways to change their reputation. Humans seem to have this notion that cats are too independent to make great pets. Other than killing vermin, we don’t acknowledge any of their useful skills.
If any species is in need of a publicist, it is the cat.
It is my goal to get people to consider cats with a fresh perspective. If I win the trip to BarkWorld, I intend to learn as much as I can about marketing and public relations in order to broadcast the brilliant talents of the feline. To show you what I’ve come up with so far, and to prove I am in need of a lot of help, I put together this video.
Thanks go to BarkWorld and Iams Home 4 the Holidays for this opportunity. Even if I don’t win, I still intend on working hard to improve the reputation of cats. My dream is to see a day in which the only place to adopt a cat is from a shelter or rescue.