Cancer sucks. And that’s putting it mildly. I challenge you to name one person who hasn’t been affected by this brutal disease. We all know someone: a family member, friend, co-worker. It touches all of us in the most critical way. Tragically, cancer is so insidious, so evil, it doesn’t even leave our pets alone. In fact, just as many furry relatives are forced to deal with the unfair consequences. This is why Peggy’s Pet Place has teamed up with Pooch Smooches for the Give Cancer the Paw Blog Hop to help prevent this killer and save our four-legged snuggle buddies.
Since this is me, I can’t write about even cancer campaigns without a bit of a rant and a major digression. If we’re going to take about such a sensitive subject I reckon I may as well put it all out there.
I hate awareness campaigns. Loathe them, if I am to be completely honest. Every October I shudder as the Breast Cancer troops march out with their “Save the Boobs” slogans and their silly social media tricks. Don’t even get me started on “Movember”. If even half of these people were working to make an actual difference, I would be all in favour. From what I can tell, most of the dudes are just looking for an excuse to look like a porn star for thirty days and most of the women just think it’s fun to wear pink.
The thing is, cancer is ubiquitous. No one escapes. Awareness has been spread. There is no one out there right now, in North America anyway, who is flummoxed by the thought of a self-exam. These drives to “get the word out” are useless at best and offensive at worst.When I think of my grandmother, who did not survive from breast cancer, I shudder to think what she would make of these Facebook campaigns to post the colour of your bra or share a picture of your unencumbered breasts.
If the individuals who were joining in with these memes were also donating to the cause or volunteering their time, I’d be all for it. I’m not a complete prude. I’d even be all in if they were just talking about where they “like it” – if anyone remembers that subtle social media joke – for a good time. Whatever, have at it! It’s the idea that they are posting these things and joining these sexist drives for the sake of raising awareness about cancer. As if nobody knows it exists. Cancer somehow justifies it and makes it above questioning.
Well, it doesn’t. If you want to make cupcakes in the shape of boobs, then make cupcakes in the shape of boobs. But don’t say it’s to spread awareness about breast cancer. Unless you are working to raise money to help people who are suffering, I don’t want to hear it. I will roll my eyes at your mustache and I will spurn your pink jersey. Because I don’t know a single woman who wouldn’t gladly hack off her breasts if it meant she got to live.
But here’s the thing. This Give Cancer the Paw campaign? It’s the real deal. It’s is not only about sharing vital information that might help you prevent cancer in your pets and detect it early to make treatment easier, it is also about making an actual difference.